Traditional marketing methods not getting you clients? Try connecting with your local community via Real Estate Digital Marketing.
Are you still spending thousands of dollars on traditional real estate marketing methods such as print, DL flyers or billboards? Are you finding it hard to compete with newer real estate digital marketing companies such as realestate.com.au (or Zillow for US readers), who give preference to the agents with the biggest budgets?
Digital marketing includes everything we do online. Social media, blogs, videos, free content via email lists, webinars and search engine marketing just to name a few. These days your prospective customers are online more than ever, connected in the digital space in ways that were previously unheard of.
This provides you as an agent with a unique opportunity to connect with local communities and establish yourself as the local expert in your field. Connection by adding value will lead to greater influence, more sales leads and less traditional ‘marketing’ for you.
What if you could skip it all and get some work life balance? Real estate digital marketing can be done from your couch, and cost nothing if you work on becoming a valuable member of your local community instead of advertising to them. Use digital marketing the way you would network in person, introduce yourself, get to know the other parties, and share some interesting knowledge.
How does Real Estate Digital Marketing actually work in practice?
You are going to give away information, share your secrets and show your knowledge. This is called content marketing. You are going to do this to add value to your services, to serve your local community as a member. This will introduce you to people who will eventually need an agent and remember you as the person who always seemed to have the answers.
Think about what you wished you knew when you first started in Real Estate. Ask your friends and family what they wished they knew when they first sold their house or bought their first house. Think about what makes your area special, the parks, the schools, the atmosphere at the local coffee shop. This is the beginning of your content marketing topics list. You can also find some great blog idea suggestions here, if you are stuck. When you give potential clients information for nothing, when you offer up knowledge expecting nothing in return, you begin to add value to your local community, and thus grow your own local influence.
What will digital real estate marketing do for me?
Beth is available for ongoing work or one-off articles. Beth is the perfect person to write content for your website or to spruce up what you already have. You can view Beth’s skills and writing style on her website.