What this article will cover:
What is Real Estate Content Marketing?
Real estate content marketing or marketing content is a strategic marketing approach. It is the process of creating and distributing content that is relevant to your ideal client, and to create and distribute that content on a regular basis.
Traditional marketing involved pitching your products, services and offerings to the masses. Content marketing is a more tactical and deliberate approach. It’s more customer focused, more successful and far less costly.
During the past 10 years or so, content marketing has become prevalent across almost every industry imaginable. Real estate agents have been slow to embrace real estate content marketing as a genuine method of lead generation.
Not keen to embrace real estate digital marketing?
I understand you are a busy agent. You do not have enough hours in the day as it is without adding something else to your list.
It’s simple. If you choose not to adopt a strategic content marketing strategy you will continue to chase your tail in this industry.
Most people have heard of John Deere. John Deere was an American Inventor who among many things, was founder of Deere & Company. But his story is not boring so stick with me here.
He was one of the first people to use content marketing the way we do today. Back in 1895, no that’s not a typo, John Deere began publishing a newsletter for farmers called The Furrow.
His aim was not to promote his own products but to be a genuine resource to others. Between 1895 – 2015 the Company name was only mentioned a total of 13-15 times. Have a look at the image below to see how that worked out for them,
Content Marketing for Real Estate Agents -
Why you need to start now.
It’s the perfect storm.
- There are now more people online than ever before.
- The major portals continue to increase their subscription costs.
- Real estate content marketing is very low cost when compared to other lead generation methods.
- As blogging for real estate leads becomes the norm for agents, you will lose your ability to stand out from the crowd if you leave it too long.
The graphs below have been taken from Google Trends. The first one shows the trending interest in Content Marketing from 2004 until now.
You will notice that in 2013 there was a significant growth in interest around the world. That trend has continued and will continue to grow.
The graph below shows the growth of Content Marketing according to Google Trends.
Now contrast that to the graph below showing Content Marketing for Real Estate. There is not even data to even rank. That presents an ENORMOUS opportunity for you.
There is undeniable proof that Content Marketing works across every industry. Real estate agents have been slow to jump on board, but those that have are seeing incredible results.
This is an opportunity that you need to embrace now.
More and more businesses and individuals are embracing content marketing. The world has had to adapt during the pandemic. This has caused many of us to explore avenues that may not have even considered before.
There are very few agents currently embracing this method of lead generation.
Getting on board with content marketing now is like catching a super-fast train. Don’t let it pass you by while you’re still standing at the station. You will regret it if you do.
Remember back when Rate My Agent first entered the online space? Agents could build a profile on the platform for free. Initially there were only a handful of agents who bothered to list themselves there.
As the site grew in popularity it became a crowded space. The platform is no longer free and once again agents are basically being held to ransom by third party sites.
But Rate My Agent are not the only one. Many so-called agent resources require a financial investment to boost or optimise your profile. If you do not pay you don’t get shown online.
You will never with the online battle without your own website. Unless you are prepared to pay monthly subscriptions to the major portals and third-party sites.
It’s not difficult to start a blog and it is far less expensive than the traditional methods of content marketing. If you are an agent that is struggling to gain traction in your market you need to consider what this will bring to your business.
Real estate content marketing, when done right, will boost your income and attract more of your ideal client.
Where to from here?
4 reasons you need your own blog
FREE step-by-step guide to starting your own blog
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